A.Celli WeChat Channel

Meet the team: Leo Xiang

news | Simone Morgantini, 26 May 2026

Name, Surname and Job Title

Leo Xiang, China Branch Manager at A.Celli Group

What role do you currently hold in the company?

As the China Branch Manager, my main responsibilities include implementing the headquarters' strategies, deeply penetrating the Chinese market, establishing a communication bridge between China and Europe, strengthen and enhance customer relationships, promoting the localization adaptation of equipment, and building a professional local team.
To reach this point, the core lies in the long-term commitment to the high-end manufacturing and nonwoven industries. Through continuous accumulation from the front-line positions such as technical, project and sales roles, and seizing the opportunity for the company to enter the Chinese market at the right time, with an understanding of cross-cultural operations between China and Europe and a determination to assist in upgrading the Chinese nonwoven industry, this opportunity was successfully seized.

What was your first impression of A.Celli?

The most touching experience at work was when I worked with the team to customize production line solutions for hygiene's clients. We communicated with the headquarters' R&D department late into the night to make adjustments. Eventually, we managed to increase the production line efficiency by 30%, which strengthened my belief that the technical advantages of Europe can truly gain a foothold in the market when combined with the actual needs of Chinese customers. 

Do you want to add something?

I would like to say hello to all our followers who have been following us. Thank you for your support! We will continue to lead the way and bring the advanced technologies from Europe to China, provide localized services, and work together with you to promote the high-quality development of China's nonnwoven industry. Let's communicate more in the future and move forward hand in hand.