Sooner or later, everyone feels the need to put things down in black & white: emotions, images, anecdotes that have succeeded one another on the stage of life.
Marco Celli, son of the founder and protagonist, together with his brother Piero, of the second generation of entrepreneurs, had already done it in 2003. Today, he is repeating the initiative with an additional re-release of the book “Ricordi di Un Apprendista - Alvaro Celli Story”(“Memories of an Apprentice – Alvaro Celli Story”).
1000 copies printed of a book that is a collection of the main events of the “A.Celli Adventure” from its origins to today. 70 years of achievements and success stories.
An appraised work that can certainly serve as example for many industrial scenarios that have evolved in the course of decades.
Because without a solid memory of the past there can be no identity.