A.Celli Paper S.p.A. presents its advert campaign for 2015. It all starts off from... seven (7)!
Seven (7). A natural number that comes after six and before eight. It is a prime number - actually it is a safe prime number. It is an inspired, lucky number. These are just some of the mathematical properties of a number that in the recent history of the A.Celli Group has taken on the role of protagonist.
Each of us has his or her own lucky number, but here we are not just speaking about luck. For A.Celli Paper, seven stands for experience, talent and know-how. It stands for innovation, passion and continuous research. And these are the factors required in order to attain certain goals. Seven…ty (70), like the years of activity that the Group has recently celebrated. Seven…hundred (700), like the number of winders sold worldwide. Two milestones that sanction the leadership position of A.Celli in the paper, tissue and nonwovens markets.
Seven are the notes. Seven are the days of the week. Seven are the planets visible in the sky. Seven are the virtues and seven are also the capital sins. The number seven resurfaces with all its fascination in the different aspects of the major world religions and has assumed protagonist roles also in the history of the great civilizations.
It all starts off from… seven! This is the idea that lies behind A.Celli Paper S.p.A.’s advert campaign for 2015. A number imbued with strength, qualities, mystery and fascination that marks important goals in the history of this company, becoming a sort of good-luck charm. A leitmotiv that confers unity to the A.Celli tradition, a common thread that cherishes the past, fully lives out the present and beckons to the future, immediately reminding us of the most important appointment we have in 2015 with our customers and with the market.
70 years of history, 700 winders sold worldwide and the 7 days of iT’s Tissue, from 21 to 28 June 2015, dedicated also to the New Generation of Winders that will be presented on the occasion of this event at our facilities in Lucca.
The loop closes and A. Celli starts off again from…7! So come and see us!
A.Celli, more than winding… the best in winding!