The new campaign puts the importance and value of people at the center of the narrative
Not only technology, but also emotion.
These are the ingredients of the new A.Celli #FIGHTAGAINSTCOVID19 advertising campaign, designed specifically to face and go through the particular historical period we are experiencing.
You will find it, starting from today, in the main sector’s magazines and on all the company's communication channels.
A B2B advertising that winks at the consumer, created with high-impact contents that remain etched in memory, without necessarily going beyond the industrial machinery.
"Nobody could have expected this scenario when, at the end of 2019, we defined the metrics and KPIs of our advertising campaigns."
Simone Morgantini, Marketing & Communication Manager of the A.Celli Group, affirms.
“We could not pretend nothing and continue with our traditional communication. It was necessary to dismantle our editorial plan and review the messages, building them not only from the point of view of technology but also with a special care to the issues of understanding and responsibility. All companies have a value to promote: that of their own brand. A value that at this moment can also be strengthened thanks to communication, a very powerful weapon that serves to win any battle."