After about 70 years of authoritative presence in the paper market and ten years after the division between the Paper and Nonwovens sectors, the A.Celli Group has decided to pursue its course with a different strategic orientation. The first step was the creation of a new logo.
At the basis of its strategy is the desire to present itself to the market as one unique entity in order to give top visibility to the A.Celli name. This initiative is by no means aimed at lessening the strength of the two companies that today represent the Group on the market. Instead, it seeks to underscore their capabilities, their complementary nature, the possibility of exploiting collaboration between the two worlds to the fullest, intersecting technologies and business. This approach intends utilizing all the opportunities that the markets have to offer without renouncing the chance to grow, answering the increasingly varied demands by customers.
The restyling of a logo is never easy, above all if we must change its aspect, renewing it, without affecting its identity and the set of values that have characterized it throughout the years, representing the Company and its ownership in a special way.
In just a few simple graphic steps, we have arrived at the result, reducing, unifying, rationalizing the forms and giving it all a touch of... simple originality!
We have chosen blue, synonymous of experience, that in all its nuances is closely tied to wisdom and to serenity. The color of uniforms, sign of authority, blue is also the historic color of workers, pillar of strength of every company. And also a color that in communication transmits trust, truth, security. The new logo is a perfect balance between innovation and tradition, modernity and history, proven values together with a new approach to technology and to the markets. For this reason, we dot the i! A detail in red, a stimulating color, a sign of strength, passion, courage, ardor and enthusiasm that clearly represents change and that underscores and specifies, dotting the i to A.Celli’s attitude today.
With this new identity, A.Celli is not only communicating the force of its history and experience but also the flexibility and dynamism that have characterized its business approach in the last few years. Qualities that have become concrete in the ability to exploit the synergies between paper and nonwovens, giving rise to some very important projects.
The logo represents the Group and will be used to give it exceptional visibility, leaving the two companies free to work in complete autonomy, distinctly one from the other, while at the same time increasingly integrating their activities for strategically important projects.
The new corporate identity will be able to express group awareness, the consciousness of the companies comprising it, their values, their mentalities, also in terms of image. A perfect combination between tradition and innovation, an ideal balance that represents the entire Group, the people, fellow collaborators and the solutions they develop.
Image:
The new A.Celli logo, the perfect combination between tradition and innovation. With just a few simple passages, reducing, unifying, rationalizing the forms, we have completely renewed it. Simple, visible and modern!